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IP counting or revenue counting?

In a now distant­ past companies used to be run by engineers. If a company had the right product – backed by good research and developed, indeed, by engineers – people would buy it. Then having a good product was not sufficient and many companies decided that the company had to be run by marketers. Then having a good marketing was not sufficient and so many companies decided that accountants should run them. Eventually many companies were run by lawyers…

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