Introduction The article MPEG: what it did, is doing, will do recounts my statistically not insignificant experience of asking taxi drivers across different cities of the world if they know MPEG. I do not have similar amount of data to report for ISO, but I am pretty sure that if I asked a taxi driver if they know ISO, the yes rate would be considerably lower than for MPEG. This is not merit of MPEG or demerit of ISO as organisations.…