For 30+ years, digital media have been the powerful driver that has fostered research, industry and commer­ce. This happened because the engine that has sustained the development – MPEG – has been capable to expand its coverage and provide new standards to a growing group of client industries. Academia and research, all facets of industry, and billions of users have benefited from this bonanza. A good game lasts little. Well, not last so little as we are talking of a…