After decades of funding the most fancy and unproductives aspects of the welfare state by raising taxes, politicians have discovered that too much is too much. So cutting taxes has become the mantra of right- and left-wing politicians alike.
There is one problem, though. Citizens have become unresponsive (i.e. they don’t believe anymore to “tax cuts” promises).
One suggestion to politicians in need of recovering citizens’ confidence: instead of saying “I will cut this tax”, say “I will cut this expense”.