Leonardo speaks at Lucca Ducal Palace highlighting the role of MPEG as THE provider of standard technologies for digital communication.

MPEG is a standards group but operates like a company. It developes products (standards) in the expectation that its customers (the members of the digital media industry) will buy (use) them. Like any other successful company some MPEG products are hugely successful, some are notices and some are disregarded.

MPEG assesses the success or otherwise of its products as much as companies do and countries should do.