Leonardo speaks at Vigevano Castle on “Digital media for a diffuse digital media entrepreneurship” making the following arguments
- The dilemma of creativity:
I believe my work has value, but how can I make myself known?
I am know, but how can I transform notoriety into remuneration?
How can I add entrepreneurial value to others’ creativity?
How do human-to-human relationships map to the digital world?
I have a business idea: should I develop my technology or rely on someone else’s technology?
- caveat emptor
- read the fine print: you may discover that content is no longer yours
- We need a Copernican revolution through a platform that lets you
Define your business model
Define your role(s)
Import your content keeping all rights
Describe your content to make them exploitable
Grant others rights to your content
Protect your content for distribution
Define your revenue models
perform economic transactions at low cost
Obtain event statistics
Access the platform functionalities programmatically (App)
- And, most importantly
- The platform manager should not be your competitor