- The dilemma of creativity:
I believe my work has value, but how can I make myself known?
I am know, but how can I transform notoriety into remuneration?
How can I add entrepreneurial value to others’ creativity?
How do human-to-human relationships map to the digital world?
I have a business idea: should I develop my technology or rely on someone else’s technology?
- caveat emptor
- read the fine print: you may discover that content is no longer yours
- We need a Copernican revolution through a platform that lets you
Define your business model
Define your role(s)
Import your content keeping all rights
Describe your content to make them exploitable
Grant others rights to your content
Protect your content for distribution
Define your revenue models
perform economic transactions at low cost
Obtain event statistics
Access the platform functionalities programmatically (App)
- And, most importantly
- The platform manager should not be your competitor
My speech is about how challenging goals are often the result of a team work inspired by a vision made possible by knowledge.
There is a social interest that challenging goals are conceived and successfully executed. Goals are set by humans, but how do humans work?
As I am talking to a club of IT managers, I will try and make an analysis of humans as computers using using computer science language
- Hardware is given by parents
- BIOS is formed through the education given by parents in the first years of life
- Oerating System is provided by generalist education
- Drivers are the results of specialist education
- Application software is made up of experience
We are not able yet to act on hardware (although we are working on it), but we can act on the other elements.So it is appropriate to ask how well we are doing it
- How good are we, as parents, at providing basic education?
- How well do we follow our kids’ elementary, middle and high education?
- How effective is our university education?
- Which formative experiences are we providing? Is Erasmus enough?
I would like now to study how the higher portion of my “software stack” was built.
- The Salesians at the Valsalice Classic Lyceum who gave me my vision of the world
- The professors at the Polytechnic of Turin who taught me to be an engineer
- The people at the University of Tokyo where I got my PhD in Electrical Communication
- My 30+ years of work at CSELT, a place built when Italy thought she could sit at the same table of countries which equate research with future
- They say “behind a great man there is a great woman”. I do not know if I am a great man, but for sure my wife is a great woman.
Society has made a big investment on me, so it is natural to ask how productive my software stack has been.
My work led me to be a part of the epochal transition from analogue to digital media, but my education motivated me to work to prevent the creation of those technology barriers that have place audio-visual communication in analogue times. The MPEG group, that I established with an effort recounted elsewhere, was the tool to achieve my goal.
Overall I think that the contribution that MPEG has given to humankind can be described as providing the tools to enable the achievement of an important part of the Universal Declaration of Human Rights: “Everyone has the right to seek, receive and impart information and ideas through any media and regardless of frontiers“.
This may appear a little brainy so let me recall some practical results achieved:
- MP3, DVD, digital TV, video on mobile and many more things
- Has kicked off the creation of an industry worth several hundreds of B€
- Has succeeded in realising convergence of signal processing and IT
- Has caused those tectonic movements in the industry that are in front of us
My chagrin is that Italy has been unable to draw benefits from all this. To the contrary it has sold those industrial realities, like Telettra, that were poised to exploit the standards while the other were staying around looking at what was happening. Today the situation has not improved: there is a lot of watching and talking, but little doing.
What should I do? I could look back 2,500 years ago in China where Confucius is said to have toured the different kingdoms of China of that time trying to convince kings and princes to adopt his philosophy, As I am no Conficuius I stay at home in Villar Dora and those who want to talk to me can visit my home or else come to Turin where I have a company that has developed a platform called WimTV whose purpose is to provide an environement where the value of content can be maximised through automatic handling of rights and their monetisation. Platform users define their business model and WimTV executes it.
MPEG is the result of a team work that extends ovber 1/4 of a century where thousands of expers from more than 25 countries and more than 300 companies could freely join and participate in the development of standards using an open consensus-based decision process, and finally return to their companies to exploit the standards developed.
The MPEG currency is a mix of competition and collaboration, but this does not mean that those coming to MPEG should make a pledge of poverty, chastity and obedience. Regularly there are epic battles to adopt technologies that are typically protected by patents.
Why this? Because MPEG has a simple but effective business model: develop standards that have the goal of achieving the best performance, possibly at the cist of introducing patented technologies in standards. Those who receive royalties will likely invest them in new technologies that may, if the investment bore fruits, become candidate for new generation of standards.
I would like to use a snippet of a famous song that well represents how I put all myself in the MPEG adventure
For what is a man, what has he got?
If not himself, then he has naught.
To say the things he truly feels;
And not the words of one who kneels.
The record shows I took the blows –
And did it my way!
Read below to know why a designer/manager of a web site based on a WordPress or Drupal CMS should use WimTVPro.
- Download WimTVPro from , you install it, you run it and go
- Register with WimTV
- Choose a storage/bandwidth package, possibly a free one
- Upload videos to WimTV
- Create your Web TV
- Post your videos, create play lists
- Set access criteria for your fans or customers
- Decide how you want to stream your videos: for free or as pay per view
- Cash the amount paid by your customer (minus WimTV share and PayPal commission
- Go to the WimTV marketplace and get the videos you need at the conditions offered by the seller if you do not have enough videos yourself
- Stream a live event from your WimTVPro console, in free or pay mode, with the same revenue sharing arrangement of point 9.
- Use an external producer or a web producer to stream your events
- Stream a live event organized by a third party by defining the revenue sharing ratio between you and the event organiser
- Get automatically the on-demand version of a live-streamed event at the end
- Watch on demand and live videos WimView, an app for Smart TV and Android (iOS is coming soon)
- Get a personalized player and access stats
- Embed your videos – both on demand and live – on any web site.
You can already do a lot with WimTVPro. But this is not an end point because many new features are in the pipeline.
I do not want to spoil your surprise but the next news is the possibility to create a live video programs, i.e. a television on the web, whose components cab be on demand and live videos…